Directions (1-10): In these questions, in the following passage, some of the words have been left out and the blanks have numbered from 1 to 10. First, read the passage over the try to understand what it is about. Fill in the blanks with the help of the alternatives given. Indicate your correct alternative.
The inevitable effect of mechanical production is uniformity, and although uniformity may lead to monotony, it need not lack beauty. In fact, modern improvement in popular …(1)… is mainly the result of better design …(2)… standardised, goods; and the average …(3)… is buying better-designed goods, because those goods are …(4)…, because the problem of taste has been …(5)… for him. Good taste is not always …(6)… and most people manage to get …(7)… without it. It is fortunate, therefore, that so many of the …(8)… of life are now chosen for us by …(9)… . Even among luxuries, the margin for …(10)… taste is constantly being reduced.
Directions (11-15): In the following questions, you have a brief passage with five questions following the passage. Read the passage carefully and choose the best answer to each question out of the four alternatives and indicate your correct alternative.
No one can seriously pretend to remain unaffected by advertisements; it is impossible to turn a blind eye to the solicitous overtures to buy this or that article that fills our streets, newspapers and magazines. Even in the sanctity of our living rooms, advertisers are waiting to pounce on their helpless victims as they tune into their favourite radio or television programmes. In time, no matter how hard we resist, clever little tunes and catch-phrases seep into our subconscious minds and stay there. Though they seem so varied, all these advertisements have one thing in common: they make strong appeals to our emotions.
Q11. The word ‘sanctity’ means
Q12. Which one of the following lines best expresses the meaning of the first sentence in the passage?
(a) All men are influenced by advertisements.
(b) Most men are influenced by advertisements.
(c) Some mean is not influenced by advertisements.
(d) Advertisements cannot influence everybody.
Q13. To turn a blind eye – its opposite meaning is to
Q14. The “helpless victims” are the
Q15. Advertisements are successful when we respond to them